In this project, I had to create a detailed outline for a campaign promoting a product pitched on a show like Shark Tank or Dragon’s Den, in this case, the "Scrub Daddy Sponge". We had to choose a single channel that we felt reached our target audience and create at least three versions of an effective headline, a sub-headline, the features and benefits of the product, its value proposition and CTA. This project was great to practice my copywriting skills, knowing how to better write about a product's features and benefits in a way that would meet the clients' needs, and also test different writing styles in order to know what better suits our target audience, what's more appealing to them and eventually make them make a purchase.